Karen Duester describes working recently with a client whose pretzels were re-formulated to cash in on the hottest trend in food. The working title: Carbohydrate-Deprived Pretzels.
Carb-Deprived? Carb-Impoverished, Carb-Destitute and Carbo-Robbed can't be far behind.
"People are coming up with all kinds of creative ways to get the carbohydrate message across," said Duester, president of the Food Consulting Co., a Del Mar, Calif.-based firm specializing in food labels.<