INDUSTRY URGED TO TIE INTO CONSUMERS

NEW YORK -- Spending a lot of time and resources trying to get a handle on consumer trends? You shouldn't have to, according to two industry speakers at the First Annual Consumer Trend Forum hosted by WOR radio here. "This is not rocket science," said Phil Lempert, a syndicated columnist and host of WOR's "Shopping Smart" show.The forum, which concentrated on shifting demographics and lifestyle changes,

NEW YORK -- Spending a lot of time and resources trying to get a handle on consumer trends? You shouldn't have to, according to two industry speakers at the First Annual Consumer Trend Forum hosted by WOR radio here. "This is not rocket science," said Phil Lempert, a syndicated columnist and host of WOR's "Shopping Smart" show.

The forum, which concentrated on shifting demographics and lifestyle changes, also featured Michael Sansolo, senior vice president of the Food Marketing Instit

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