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What's a retailer to do when a shopper wants hard-to-find groceries like Campbell's Pepper Pot Soup, Quaker Wedding Oats or Kleenex extra-large tissues? On one hand, they want to accommodate the shopper to preserve loyalty. But placing a special order can lead to operational challenges.For Winn-Dixie Stores, Food Lion, Penn Traffic Co. and about 15 other chains, the solution is a Web-based service

What's a retailer to do when a shopper wants hard-to-find groceries like Campbell's Pepper Pot Soup, Quaker Wedding Oats or Kleenex extra-large tissues? On one hand, they want to accommodate the shopper to preserve loyalty. But placing a special order can lead to operational challenges.

For Winn-Dixie Stores, Food Lion, Penn Traffic Co. and about 15 other chains, the solution is a Web-based service that enables consumers to browse through more than 30,000 items typically not carried i

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