INFLUENCING IN-STORE DECISIONS

For banana sales, the summer months are traditionally slow. For new dairy spreads, shelf space is limited. And, for frozen hot-dog hors d'oeuvres, getting noticed can be a dilemma as well.Armed with industry research revealing that more than 70% of buying decisions are made once the consumer is inside the store, manufacturers like Chiquita Fresh North America, Cincinnati; Unilever Best Foods, Englewood

For banana sales, the summer months are traditionally slow. For new dairy spreads, shelf space is limited. And, for frozen hot-dog hors d'oeuvres, getting noticed can be a dilemma as well.

Armed with industry research revealing that more than 70% of buying decisions are made once the consumer is inside the store, manufacturers like Chiquita Fresh North America, Cincinnati; Unilever Best Foods, Englewood Cliffs, N.J., and Hebrew National Kosher Foods, Jericho, N.Y., turn to in-store ma

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