INFORMATION OVERLOAD

Researchers report that consumers are confused by an abundance of less-than useful information about anti-aging products' specific benefits and correct dosages, although it has not stopped them from sampling. a store specifically to purchase a supplement come out without buying anything. "They're so confused, they become paralyzed," Gilbert said. "Retailers are really missing the boat. There's not

Researchers report that consumers are confused by an abundance of less-than useful information about anti-aging products' specific benefits and correct dosages, although it has not stopped them from sampling.

a store specifically to purchase a supplement come out without buying anything. "They're so confused, they become paralyzed," Gilbert said. "Retailers are really missing the boat. There's not enough solution-selling out there." She cites Home Depot as an expert in its category on

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