INFORMATION'S GLOBAL HARVEST

For the past seven years, the U.S. fresh produce industry has worked steadily to improve the collection of data on supermarket sales of fruits and vegetables. This activity has been driven by several factors, among them: Increased produce variety has complicated checkout identification. Interest in building on produce's vital role in store profitability has heightened. Meanwhile, an understanding

For the past seven years, the U.S. fresh produce industry has worked steadily to improve the collection of data on supermarket sales of fruits and vegetables. This activity has been driven by several factors, among them: · Increased produce variety has complicated checkout identification.

· Interest in building on produce's vital role in store profitability has heightened. Meanwhile, an understanding has grown that a better way to identify fresh produce could be developed through a br

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