INGLES' DO-IT-YOURSELF PIZZA SIZZLES

BLACK MOUNTAIN, N.C. -- Ingles Markets here is conducting a test in one of its stores of a make-your-own pizza bar, which is outpacing sales of the department's premade pizzas.Priced at $2.99 per pound, the average ring is $6 to $7 for a customer-designed, 12-inch pizza, a price customers see as a bargain, said Philip Grasso, director of deli operations for the 179-unit chain."As I watched one woman

BLACK MOUNTAIN, N.C. -- Ingles Markets here is conducting a test in one of its stores of a make-your-own pizza bar, which is outpacing sales of the department's premade pizzas.

Priced at $2.99 per pound, the average ring is $6 to $7 for a customer-designed, 12-inch pizza, a price customers see as a bargain, said Philip Grasso, director of deli operations for the 179-unit chain.

"As I watched one woman piling a crust high with everything, I thought she'd be put off by the price

Register to view the full article

Already a member? .