INGLES ICE CREAM ADS HEAT FROZENS VOLUME

BLACK MOUNTAIN, N.C. -- Tying-in to Ice Cream Month, Ingles Markets here promoted its ice cream selection with full-page ads that also sprinkled additional sales throughout the frozens department.In its Atlanta and Asheville, N.C., markets, the chain ran a full-page newspaper ad for half-gallons of ice cream, and another for novelties, in late July and early August, according to J. Thomas Outlaw Jr.,

BLACK MOUNTAIN, N.C. -- Tying-in to Ice Cream Month, Ingles Markets here promoted its ice cream selection with full-page ads that also sprinkled additional sales throughout the frozens department.

Register to view the full article