INGLES ICE CREAM ADS HEAT FROZENS VOLUME

BLACK MOUNTAIN, N.C. -- Tying-in to Ice Cream Month, Ingles Markets here promoted its ice cream selection with full-page ads that also sprinkled additional sales throughout the frozens department.In its Atlanta and Asheville, N.C., markets, the chain ran a full-page newspaper ad for half-gallons of ice cream, and another for novelties, in late July and early August, according to J. Thomas Outlaw Jr.,

BLACK MOUNTAIN, N.C. -- Tying-in to Ice Cream Month, Ingles Markets here promoted its ice cream selection with full-page ads that also sprinkled additional sales throughout the frozens department.

In its Atlanta and Asheville, N.C., markets, the chain ran a full-page newspaper ad for half-gallons of ice cream, and another for novelties, in late July and early August, according to J. Thomas Outlaw Jr., vice president and director of frozen food.

Both ads featured various brands

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