INNOVATING WITH AN INTEGRAL ENTERTAINMENT DEPARTMENT

In covering supermarket video for 12 years, I've found that fresh merchandising ideas are a precious commodity. In other words, there's not much new.DVD was a big deal, but sell-through shippers come and go. Only a few retailers have significantly improved the design of video departments. Some cross promotions are breathtaking in their complexity; others are easily ignored. There's an occasional new

In covering supermarket video for 12 years, I've found that fresh merchandising ideas are a precious commodity. In other words, there's not much new.

DVD was a big deal, but sell-through shippers come and go. Only a few retailers have significantly improved the design of video departments. Some cross promotions are breathtaking in their complexity; others are easily ignored. There's an occasional new wrinkle in video rental rates. Nearly everyone in retail still complains about video

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