INSALACO CAMPAIGNS FOR NEW TOPCO LINES

SCRANTON, Pa. -- Having converted to new Topco brands, Insalaco Markets here has begun a private-label grocery push that includes a promotional campaign and plans for expanding the program with more items and a premium label.This month, the chain ran a multipage circular devoted primarily to the Food Club, Mega, Top Frost, Pet Club, Top Crest and Top Care brands. Those labels have largely replaced

SCRANTON, Pa. -- Having converted to new Topco brands, Insalaco Markets here has begun a private-label grocery push that includes a promotional campaign and plans for expanding the program with more items and a premium label.

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