INSALACO CAMPAIGNS FOR NEW TOPCO LINES

SCRANTON, Pa. -- Having converted to new Topco brands, Insalaco Markets here has begun a private-label grocery push that includes a promotional campaign and plans for expanding the program with more items and a premium label.This month, the chain ran a multipage circular devoted primarily to the Food Club, Mega, Top Frost, Pet Club, Top Crest and Top Care brands. Those labels have largely replaced

SCRANTON, Pa. -- Having converted to new Topco brands, Insalaco Markets here has begun a private-label grocery push that includes a promotional campaign and plans for expanding the program with more items and a premium label.

This month, the chain ran a multipage circular devoted primarily to the Food Club, Mega, Top Frost, Pet Club, Top Crest and Top Care brands. Those labels have largely replaced the Kingston brand, which was phased out starting in early summer. All are from Topco A

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