THE INSIGHT BUSINESS

SCHAUMBURG, Ill. (FNS) -- "Supermarkets are in the business of retailing. How far do they go outside that business into technology, into information management?"Steve Schmidt, president of ACNielsen's U.S. operations, hopes his firm will be able to help retailers answer this question, as the market research giant celebrates its 75th anniversary."Globalization and technology have made our lives much

SCHAUMBURG, Ill. (FNS) -- "Supermarkets are in the business of retailing. How far do they go outside that business into technology, into information management?"

Steve Schmidt, president of ACNielsen's U.S. operations, hopes his firm will be able to help retailers answer this question, as the market research giant celebrates its 75th anniversary.

"Globalization and technology have made our lives much more complex, not easier," Schmidt noted. "The dilemma is how to sort through

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