INSTANT ACTION

Retailers can look forward to a higher level of merchandising sophistication in instituting their prepaid phone card programs this year.A more developed marketing approach to telecard retailing will be possible through instant card activation at checkout. This will enable the industry to sell phone cards more like other packaged goods on the supermarket shelf. The result, say prepaid phone card suppliers,

Retailers can look forward to a higher level of merchandising sophistication in instituting their prepaid phone card programs this year.

A more developed marketing approach to telecard retailing will be possible through instant card activation at checkout. This will enable the industry to sell phone cards more like other packaged goods on the supermarket shelf. The result, say prepaid phone card suppliers, will be increased competition for brand names and bigger national promotions fo

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