INTENSE BREATH MINTS UP SHARPLY: IRI

CHICAGO -- Breath fresheners of the "intense" variety are helping to keep the breath-mint category strong, according to recent data from Information Resources Inc. here.Sales of breath mints increased by 17.7% in all channels during the past year, according to IRI.Altoids, Certs Cool Mint Drops Breath Freshener, Smint Breath Freshener and Velamints showed gains in dollar sales ranging from 57.6% for

CHICAGO -- Breath fresheners of the "intense" variety are helping to keep the breath-mint category strong, according to recent data from Information Resources Inc. here.

Sales of breath mints increased by 17.7% in all channels during the past year, according to IRI.

Altoids, Certs Cool Mint Drops Breath Freshener, Smint Breath Freshener and Velamints showed gains in dollar sales ranging from 57.6% for Velamints to 70% for Altoids, marketed in their tins as "curiously strong.

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