INTERACTIVE BONDS

Interactive marketing is an act of engagement.Brand marketers and retailers that have launched effective Internet programs are pulling consumers in by providing value-added product information, coupon incentives, special offers and response offers that give marketers some feedback on consumers' purchasing habits and brand preferences.Some examples of sophisticated Web sites that engage consumers are:*

Interactive marketing is an act of engagement.

Brand marketers and retailers that have launched effective Internet programs are pulling consumers in by providing value-added product information, coupon incentives, special offers and response offers that give marketers some feedback on consumers' purchasing habits and brand preferences.

Some examples of sophisticated Web sites that engage consumers are:

* Atlanta-based Georgia-Pacific's Allyourrooms.com, which co

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