Kiosks are fast becoming a major force in supermarkets. But retailers insist the units need to provide more functions -- beyond handing out electronic discounts and recipes -- to move higher up on store-level wish lists.
If kiosks are to become more important tools, retailers must begin using the devices for in-store ordering, displaying item and department information and bolstering inventory selection in a wide range of categories.
There are challenges. Retailers must be abl