AN INTERACTIVE RESPONSE

Information systems departments are redefining themselves as shifting priorities and changing roles within the company converge to break down boundaries that once isolated them from other business areas.Retailers are increasingly focusing on new technology projects such as electronic marketing and communications, which, due to their strategic nature, require involvement from other business areas.The

Information systems departments are redefining themselves as shifting priorities and changing roles within the company converge to break down boundaries that once isolated them from other business areas.

Retailers are increasingly focusing on new technology projects such as electronic marketing and communications, which, due to their strategic nature, require involvement from other business areas.

The coming together of marketing, merchandising and information systems staff in

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