INTERACTIVE SHELF DEVICE WARMS CAMPBELL'S SALES

CAMDEN, N.J. -- In the never-ending battle for precious display space and visibility in supermarkets, Campbell Soup Co. here has a new way to knock the competition off the shelf. It's an on-shelf, interactive computer system with touch screen features called "Campbell Vision." The unit has received positive feedback from retailers and consumers in two stores -- one operated by Value Foods in Maryland

CAMDEN, N.J. -- In the never-ending battle for precious display space and visibility in supermarkets, Campbell Soup Co. here has a new way to knock the competition off the shelf. It's an on-shelf, interactive computer system with touch screen features called "Campbell Vision." The unit has received positive feedback from retailers and consumers in two stores -- one operated by Value Foods in Maryland and the other by SuperFresh in New Jersey. Seventy more test stores are planned before a nati

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