WHITE SULPHUR SPRINGS, W. Va. -- A cable television executive suggested that grocery shopping via interactive TV could become a widespread and attractive alternative for store-weary consumers.
Consequently, Geraldine Laybourne, president of Nickelodeon, recommended that brand marketers and retailers get involved now.
"If I were a retailer, I would definitely get into this. If I were a grocery manufacturer, I would get into this. Otherwise, you'll be in the same situation you a