INTERACTIVE SOFTWARE GAINING IN MAINSTREAM

WASHINGTON -- Interactive software has emerged as a mass-market entertainment category, according to Doug Lowenstein, president of the Interactive Digital Software Association here.SN spoke with Lowenstein prior to IDSA's fourth annual Electronic Entertainment Expo, better known as the E3 Expo, which will be held in Atlanta May 27 to 29. IDSA is the trade group representing video and computer game

WASHINGTON -- Interactive software has emerged as a mass-market entertainment category, according to Doug Lowenstein, president of the Interactive Digital Software Association here.

SN spoke with Lowenstein prior to IDSA's fourth annual Electronic Entertainment Expo, better known as the E3 Expo, which will be held in Atlanta May 27 to 29. IDSA is the trade group representing video and computer game publishers.

"We are meeting this year at a time when the entertainment software

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