INTERACTIVE TV GETS MIXED REVIEWS

STAMFORD, Conn. -- The well-publicized announcement of interactive supermarket shopping has received mixed reviews.After Time Warner Cable here unveiled supermarket and pharmacy shopping on its Full Service Network in Orlando, Fla., the responses of marketing consultants and brand marketers ranged from dismissive to enthusiastic.Using technology provided by ShopperVision, a retail space-management

STAMFORD, Conn. -- The well-publicized announcement of interactive supermarket shopping has received mixed reviews.

After Time Warner Cable here unveiled supermarket and pharmacy shopping on its Full Service Network in Orlando, Fla., the responses of marketing consultants and brand marketers ranged from dismissive to enthusiastic.

Using technology provided by ShopperVision, a retail space-management company in Norcross, Ga., the experimental network's 4,000 subscribers will be

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