INTERNATIONAL GROWTH THROUGH PRIVATE LABEL

LONDON -- Private label has become one of the new battlegrounds in global food retailing.Leading food retailers are increasingly wielding their private label lines as competitive tools to both maintain and grow their domestic markets and infiltrate new, developing regions. The result has been an upsurge in sales of private label products in Europe and elsewhere, fueled by growth in established categories

LONDON -- Private label has become one of the new battlegrounds in global food retailing.

Leading food retailers are increasingly wielding their private label lines as competitive tools to both maintain and grow their domestic markets and infiltrate new, developing regions. The result has been an upsurge in sales of private label products in Europe and elsewhere, fueled by growth in established categories as well as an expansion into such newer categories as organic foods, health

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