INTERNATIONAL HOUSEWARES SHOW

CHICAGO -- Two on-line grocers are helping to define the future of mass retailing, according to a marketing specialist who spoke at the International Housewares Show here last week.Streamline, Westwood, Mass., and Peapod, Evanston, Ill., are developing ways to customize products and services on a mass scale, creating "solutions for the home" and locking in customer loyalty, said Martha Rogers, a partner

CHICAGO -- Two on-line grocers are helping to define the future of mass retailing, according to a marketing specialist who spoke at the International Housewares Show here last week.

Streamline, Westwood, Mass., and Peapod, Evanston, Ill., are developing ways to customize products and services on a mass scale, creating "solutions for the home" and locking in customer loyalty, said Martha Rogers, a partner in marketing1to1 / Peppers and Rogers Group, Stamford, Conn., and a professor at

Register to view the full article

test - Advanced Registered User

Already a member? .