INTERNATIONAL HOUSEWARES SHOW

CHICAGO -- Two on-line grocers are helping to define the future of mass retailing, according to a marketing specialist who spoke at the International Housewares Show here last week.Streamline, Westwood, Mass., and Peapod, Evanston, Ill., are developing ways to customize products and services on a mass scale, creating "solutions for the home" and locking in customer loyalty, said Martha Rogers, a partner

CHICAGO -- Two on-line grocers are helping to define the future of mass retailing, according to a marketing specialist who spoke at the International Housewares Show here last week.

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