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Americans may not be quite ready to buy groceries on-line, as the failure of any number of pure-play dot-coms to reach their projected revenue targets attests.Many supermarkets, however, have found that shoppers are eager to use the Internet to help make their purchasing decisions.The result is many food retailers have created Web sites with little to no e-commerce capability, but with considerable

Americans may not be quite ready to buy groceries on-line, as the failure of any number of pure-play dot-coms to reach their projected revenue targets attests.

Many supermarkets, however, have found that shoppers are eager to use the Internet to help make their purchasing decisions.

The result is many food retailers have created Web sites with little to no e-commerce capability, but with considerable marketing punch.

"Every bricks-and-mortar operation is not in a posit

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