INTERNET, LOYALTY CARDS GAINING GROUND AS MARKETING METHODS

LARGO, Fla. -- As the supermarket industry continues its commitment to technology-driven promotions, the number of retailers with a Web page has doubled in the past year, and consumers are joining multiple frequent-shopper programs in higher numbers than ever before.These are among the results highlighted in the 20th Annual Survey of Promotional Practices, conducted by Cox Direct here, a direct-mail

LARGO, Fla. -- As the supermarket industry continues its commitment to technology-driven promotions, the number of retailers with a Web page has doubled in the past year, and consumers are joining multiple frequent-shopper programs in higher numbers than ever before.

These are among the results highlighted in the 20th Annual Survey of Promotional Practices, conducted by Cox Direct here, a direct-mail company. The study surveyed 41 retailers with annual sales from under $100 million to

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