INTERNET'S ROLE IN ELECTRONIC COMMERCE IS SEEN EXPANDING

NEW YORK -- Electronic commerce is entering a new stage, with retailers in some industries already reporting huge spikes in consumer sales and success in implementing valuable business-to-business programs over the Internet.A number of supermarket retailers have established an Internet presence, and a few report sales successes offering a limited number of items. Orders for brownies, hams and stemware,

NEW YORK -- Electronic commerce is entering a new stage, with retailers in some industries already reporting huge spikes in consumer sales and success in implementing valuable business-to-business programs over the Internet.

A number of supermarket retailers have established an Internet presence, and a few report sales successes offering a limited number of items. Orders for brownies, hams and stemware, the products currently sold via the web site for Dorothy Lane Market, Dayton, Ohio

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