INTRODUCTION INCENTIVES

The proliferation of new products is changing the shape of slotting fees.Incited by competition from tens of thousands of new items entering the marketplace this year, manufacturers have begun tying financial incentives to the speed with which their products make it to supermarket shelves.These slotting fees are typically based on a declining scale, explained Jim Hertel, senior vice president, Willard

The proliferation of new products is changing the shape of slotting fees.

Incited by competition from tens of thousands of new items entering the marketplace this year, manufacturers have begun tying financial incentives to the speed with which their products make it to supermarket shelves.

These slotting fees are typically based on a declining scale, explained Jim Hertel, senior vice president, Willard Bishop, Barrington, Ill.

"The manufacturer might expect their

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