IRI CALLS FROZEN ITEMS 'PACESETTERS'

ATLANTA -- Most new prepackaged dinner solutions are frozen, according to a new Information Resources, Inc., study.Of new "pacesetter" items introduced last year, 71% of those in the dinner category were frozen items, states the study, called New Products Pacesetters 97. IRI identifies pacesetters as items that achieve at least $7.5 million in sales during their first year of activity.Excerpts from

ATLANTA -- Most new prepackaged dinner solutions are frozen, according to a new Information Resources, Inc., study.

Of new "pacesetter" items introduced last year, 71% of those in the dinner category were frozen items, states the study, called New Products Pacesetters 97. IRI identifies pacesetters as items that achieve at least $7.5 million in sales during their first year of activity.

Excerpts from the study were discussed by Carl Henninger, vice president of retail client s

Register to view the full article