IRI CHAIRMAN CALLS FOR COLLABORATION

SAN DIEGO -- Consumer packaged goods companies need to work more closely with retailers to maximize each other's business performance, Dr. Romesh Wadhwani, chairman of Information Resources Inc., Chicago, said here.CPG companies often lack an understanding of what consumers are thinking, but collaborating with retailers to gain that knowledge will make it easier for both, he said. "What's been missing

SAN DIEGO -- Consumer packaged goods companies need to work more closely with retailers to maximize each other's business performance, Dr. Romesh Wadhwani, chairman of Information Resources Inc., Chicago, said here.

CPG companies often lack an understanding of what consumers are thinking, but collaborating with retailers to gain that knowledge will make it easier for both, he said. "What's been missing is the ability of CPG companies to take insights gained from retailers' knowledge o

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