IRI TO HELP INGRAM ZOOM IN ON SCAN DATA

LA VERGNE, Tenn. -- In a first for a video distributor, Ingram Entertainment here has entered into a cooperative marketing agreement with Information Resources Inc., Chicago, for scan data on sales of videos in supermarkets, mass merchants and drug stores.Initially, Ingram is using the IRI data to track its "Hollywood Hits" line of $9.98 sell-through videos, as well as sales of big event titles, said

LA VERGNE, Tenn. -- In a first for a video distributor, Ingram Entertainment here has entered into a cooperative marketing agreement with Information Resources Inc., Chicago, for scan data on sales of videos in supermarkets, mass merchants and drug stores.

Initially, Ingram is using the IRI data to track its "Hollywood Hits" line of $9.98 sell-through videos, as well as sales of big event titles, said Bill Bryant, vice president of sales for grocery and drug. The data will be used to

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