IRI LAUNCHES DAILY SALES DATA BASE PROGRAM

DALLAS -- Calling it the first data base of its kind, Information Resources Inc. has launched a program that culls daily produce sales information from 1,800 supermarkets."There's nothing like this in the industry," said Mark Degner, director of trade services for Chicago-based IRI, introducing the new data base at the FreshTech '96 conference here last month."The trade, by and large, is data starved.

DALLAS -- Calling it the first data base of its kind, Information Resources Inc. has launched a program that culls daily produce sales information from 1,800 supermarkets.

Register to view the full article