IRI: OTCs Favored in HBC Store Brands

CHICAGO Consumers hold a high level of confidence in over-the-counter private-label offerings, according to a recent study by Information Resources Inc., Chicago. However, they also have very low confidence in personal care store-brand products, IRI reported. This confidence discrepancy carries numerous implications for the entire private-label field, researchers said. The report, Understanding Emerging

CHICAGO — Consumers hold a high level of confidence in over-the-counter private-label offerings, according to a recent study by Information Resources Inc., Chicago. However, they also have very low confidence in personal care store-brand products, IRI reported.

This confidence discrepancy carries numerous implications for the entire private-label field, researchers said.

The report, “Understanding Emerging Trends and Key Success Factors in Private Label,” stated that co

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