IRI: Private Labels Are Challenge, Opportunity

CHICAGO Supermarkets should maximize their private-label investment in high-growth categories including soup, cereal, bottled water, snacks, shortening and oil, according to Understanding Emerging Trends and Key Success Factors in Private Label, a study by Information Resources Inc. here. Grocers should also address declining sales of sugar, carbonated beverages, ice cream, frozen juice and diapers,

CHICAGO — Supermarkets should maximize their private-label investment in high-growth categories including soup, cereal, bottled water, snacks, shortening and oil, according to “Understanding Emerging Trends and Key Success Factors in Private Label,” a study by Information Resources Inc. here. Grocers should also address declining sales of sugar, carbonated beverages, ice cream, frozen juice and diapers, it advises.

“Private-label share has been pretty stable over the past three

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