IRI SAYS FROZEN MEAT, SOY BURGER SALES RISING

CHICAGO -- Sales of frozen meat and meat substitutes, such as soy-based burgers, are showing the strongest growth the category has seen in several years, according to Information Resources, Inc., here.In dollar sales, the category grew 15.2% to $474 million, while unit sales were almost comparably up, by 14% to 118.3 million, for the 52-week period ended September 13, 1998. Frozen meat and meat substitutes

CHICAGO -- Sales of frozen meat and meat substitutes, such as soy-based burgers, are showing the strongest growth the category has seen in several years, according to Information Resources, Inc., here.

In dollar sales, the category grew 15.2% to $474 million, while unit sales were almost comparably up, by 14% to 118.3 million, for the 52-week period ended September 13, 1998. Frozen meat and meat substitutes was the number one frozen category, IRI said. Private label was the best-perfo

Register to view the full article

test - Advanced Registered User

Already a member? .