IRI: SNACK FOODS' POPULARITY INCREASES

CHICAGO -- The snack category holds robust promise, according to Information Resources, Inc., here, capitalizing on consumer demand for convenience and a trend toward healthy noshing. In addition, the segment has been fortified with a spate of innovative new products.David Shanker, executive vice president of client service for IRI, presented an overview of snacking trends and new product performance

CHICAGO -- The snack category holds robust promise, according to Information Resources, Inc., here, capitalizing on consumer demand for convenience and a trend toward healthy noshing. In addition, the segment has been fortified with a spate of innovative new products.

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