IRI: SNACK FOODS' POPULARITY INCREASES

CHICAGO -- The snack category holds robust promise, according to Information Resources, Inc., here, capitalizing on consumer demand for convenience and a trend toward healthy noshing. In addition, the segment has been fortified with a spate of innovative new products.David Shanker, executive vice president of client service for IRI, presented an overview of snacking trends and new product performance

CHICAGO -- The snack category holds robust promise, according to Information Resources, Inc., here, capitalizing on consumer demand for convenience and a trend toward healthy noshing. In addition, the segment has been fortified with a spate of innovative new products.

David Shanker, executive vice president of client service for IRI, presented an overview of snacking trends and new product performance at the annual Food Marketing Institute trade show, being held here this week at McCo

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