IRI STUDY FINDS CPG E-COMMERCE THRIVING

CHICAGO -- E-commerce isn't dead; it's just resting.That was one of the messages given earlier this month at the 2001 FMI Show here by e-commerce expert Brian Murphy.Murphy said that, contrary to a common misconception, consumer-targeted e-commerce for packaged goods is thriving.While the struggles of Internet-only e-retailers are heavily publicized, brick-and-mortar retailers are quietly establishing

CHICAGO -- E-commerce isn't dead; it's just resting.

That was one of the messages given earlier this month at the 2001 FMI Show here by e-commerce expert Brian Murphy.

Murphy said that, contrary to a common misconception, consumer-targeted e-commerce for packaged goods is thriving.

While the struggles of Internet-only e-retailers are heavily publicized, brick-and-mortar retailers are quietly establishing e-commerce operations and on-line marketing efforts are bein

Register to view the full article