IRI Study: Imports Merit More Beer Space

CHICAGO Import beers deserve more retail shelf space and promotional support, according to Information Resources Inc. While domestic brands such as Bud Light and Coors Light made IRI's Top 30 Beer Brand Performers in 2006 list of the fastest-growing beer brands in supermarkets, 14 of those brands are imports, including the No. 1 spot: Newcastle Brown Ale from Scottish & Newcastle importers. Imports

CHICAGO — Import beers deserve more retail shelf space and promotional support, according to Information Resources Inc.

While domestic brands such as Bud Light and Coors Light made IRI's “Top 30 Beer Brand Performers in 2006” list of the fastest-growing beer brands in supermarkets, 14 of those brands are imports, including the No. 1 spot: Newcastle Brown Ale from Scottish & Newcastle importers.

“Imports are on fire,” Bump Williams, IRI's beer, wine and spirits pract

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