IRISH CHAIN BROADENS CARD PROGRAM, REWARDS

AMSTERDAM, Netherlands (FNS) -- Superquinn, a 16-store chain based in Dublin, Ireland, has broadened the reach of its frequent shopper card by partnering with other retailers and businesses.SuperClub card holders can accumulate program points not only at SuperQuinn, but through purchases at 240 outlets operated by 18 other retailers, including Texaco, as well as banks and insurance companies. Customers

AMSTERDAM, Netherlands (FNS) -- Superquinn, a 16-store chain based in Dublin, Ireland, has broadened the reach of its frequent shopper card by partnering with other retailers and businesses.

SuperClub card holders can accumulate program points not only at SuperQuinn, but through purchases at 240 outlets operated by 18 other retailers, including Texaco, as well as banks and insurance companies. Customers exchange the points for gifts featured in a twice-yearly catalog.

The comp

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