IRISH EYES SMILE ON PROMOTION, BOTTOM LINE

LA CROSSE, Wis. -- Quillin's here traded on the "luck of the Irish" this month with a sweepstakes that involved shamrocks, pizzas, a "pot o' gold" and big boosts in deli sales.Quillin's, whose owners are of Irish descent, always makes a big deal of St. Patrick's Day, said Nancy Rand, deli supervisor for the nine-unit independent. The March festivities at Quillin's even include a visit by the company's

LA CROSSE, Wis. -- Quillin's here traded on the "luck of the Irish" this month with a sweepstakes that involved shamrocks, pizzas, a "pot o' gold" and big boosts in deli sales.

Quillin's, whose owners are of Irish descent, always makes a big deal of St. Patrick's Day, said Nancy Rand, deli supervisor for the nine-unit independent. The March festivities at Quillin's even include a visit by the company's leprechaun mascots, Quinn and Molly, a married couple with leprechaun children.

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