IRMA SAYS OPTICAL MEDIA BOOMING

NEW YORK -- The International Recording Media Association, Princeton, N.J., expects a "breakthrough year in optical media" to have positive effects in the food channel as better-than-expected DVD sales are seen paving the way for expansion of the format within supermarkets.IRMA president Charles Van Horn, who spoke at a recent press conference here, characterized the breakthrough by saying that total

NEW YORK -- The International Recording Media Association, Princeton, N.J., expects a "breakthrough year in optical media" to have positive effects in the food channel as better-than-expected DVD sales are seen paving the way for expansion of the format within supermarkets.

IRMA president Charles Van Horn, who spoke at a recent press conference here, characterized the breakthrough by saying that total replication of optical media units, including all DVD and CD formats (DVD-Video, DVD

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