IRRADIATION

As predicted, consumer fright about E. coli meat contamination, which flared because of the Hudson Foods frozen beef patty fiasco, faded quickly and not much of a sales decline persists.Consumer memory of such events tends to be ephemeral even in situations far more severe. For instance, an executive from Marks & Spencer, London, told an industry audience that despite the mad-cow alarm in the United

As predicted, consumer fright about E. coli meat contamination, which flared because of the Hudson Foods frozen beef patty fiasco, faded quickly and not much of a sales decline persists.

Consumer memory of such events tends to be ephemeral even in situations far more severe. For instance, an executive from Marks & Spencer, London, told an industry audience that despite the mad-cow alarm in the United Kingdom, that retailer's sales of beef have rebounded.

But, here's a caut

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