IRRADIATION INITIATIVES ARE LINKED TO PROPER EDUCATION

ROSEMONT, Ill. (FNS) -- When consumers understand the purpose of food irradiation, they tend to accept the process, but gaining that acceptance will require major education and marketing initiatives on the part of meat processors and retailers."The bottom line? Come big or stay home," is how one marketing expert characterized the challenge, at a conference on irradiation for red meat.The meat industry

ROSEMONT, Ill. (FNS) -- When consumers understand the purpose of food irradiation, they tend to accept the process, but gaining that acceptance will require major education and marketing initiatives on the part of meat processors and retailers.

"The bottom line? Come big or stay home," is how one marketing expert characterized the challenge, at a conference on irradiation for red meat.

The meat industry should not start irradiating meat unless it intends to adopt a "smart and

Register to view the full article