ISB STRATEGIES HINGE ON FRESHNESS FACTOR

BOSTON (FNS) -- Freshness is cited most often as the reason for repeat sales in the in-store bakery, though how customers define "fresh" varies, according to an industry consultant speaking at the 2001 Annual Conference & Exposition of the NorthEast Fresh Foods Alliance.Brian Salus, president of Salus & Associates, Richmond, Va., videotaped several consumers talking about freshness:"One day old is

BOSTON (FNS) -- Freshness is cited most often as the reason for repeat sales in the in-store bakery, though how customers define "fresh" varies, according to an industry consultant speaking at the 2001 Annual Conference & Exposition of the NorthEast Fresh Foods Alliance.

Brian Salus, president of Salus & Associates, Richmond, Va., videotaped several consumers talking about freshness:

"One day old is fresh," one man said.

"Two days," said a female customer.

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