ISB URGED TO SHOW ITS SWEETNESS AT MAKING DOUGH

NEW ORLEANS -- During the past decade, the in-store bakery has become an increasingly important profit center for supermarkets, selling artisan breads, gourmet pastries and specialty cakes. But the market is maturing and competition is on every corner.According to Howard Solganik, president of Solganik & Associates, Dayton, Ohio, ISBs can protect their margins by maximizing the supermarket's existing

NEW ORLEANS -- During the past decade, the in-store bakery has become an increasingly important profit center for supermarkets, selling artisan breads, gourmet pastries and specialty cakes. But the market is maturing and competition is on every corner.

According to Howard Solganik, president of Solganik & Associates, Dayton, Ohio, ISBs can protect their margins by maximizing the supermarket's existing merchandising power throughout the entire store.

"To avoid losing busine

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