ISN'T THAT SPECIAL?

Cutting-edge retailers are paying more attention to how they merchandise and advertise specialty food, but a uniform strategy has yet to emerge.For example, Rice Epicurean Markets fully integrates specialty foods throughout the store, but also displays them on endcaps and in special gift centers. D&W Food Centers uses black Metro racks to merchandise specialty food, right next to mainstream items,

Cutting-edge retailers are paying more attention to how they merchandise and advertise specialty food, but a uniform strategy has yet to emerge.

For example, Rice Epicurean Markets fully integrates specialty foods throughout the store, but also displays them on endcaps and in special gift centers. D&W Food Centers uses black Metro racks to merchandise specialty food, right next to mainstream items, while most of Shaw's specialty items can be found in "Wild Harvest" sections in new

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