THE IT EDGE

SN's five "leading-edge" retailers differ in size, geography and basic marketing approaches, to name only a few areas. What they have in common is their use of information technology to springboard ahead of their competition.These retailers are tapping into Internet-based applications and taking advantage of the real-time data possible with systems integration. They are also implementing technology-based

SN's five "leading-edge" retailers differ in size, geography and basic marketing approaches, to name only a few areas. What they have in common is their use of information technology to springboard ahead of their competition.

These retailers are tapping into Internet-based applications and taking advantage of the real-time data possible with systems integration. They are also implementing technology-based programs for self-checkout, loss-prevention and customer-specific frequent-shopp

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TAGS: Kroger