Make the kosher aisle a destination, and it will bring rewards all year, said retailers who have succeeded in this approach.
"You can tell when a chain understands kosher," said Yakov Yarmove, the Chicago-based corporate kosher marketing manager for Albertsons, Boise, Idaho.
He said the execution team should be challenged and excited about the category. If it is, as with any other category, the attitude will show.
It is estimated that 14 million American consumers buy