IT SOLUTIONS

Supermarkets, like many other types of businesses, continue to develop home pages on the World Wide Web at a brisk pace. But some retailers are moving beyond a basic "Web presence."Slowly, they are using e-mail to facilitate customer interaction, and are exploring how best to target customers with on-line advertising. In addition, retailers continue to investigate the power of electronic commerce

Supermarkets, like many other types of businesses, continue to develop home pages on the World Wide Web at a brisk pace. But some retailers are moving beyond a basic "Web presence."

Slowly, they are using e-mail to facilitate customer interaction, and are exploring how best to target customers with on-line advertising. In addition, retailers continue to investigate the power of electronic commerce to sell their products.

Opinions vary widely about the advantages of working wit

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