IT TAKES ALL KINDS

Consumers say they are still most likely to buy a traditional tartar-control or cavity-fighting toothpaste. But more than one in 10 say they prefer a baking soda paste, almost one in 12 choose a baking soda and peroxide formula and one in 20 choose a tooth-whitening paste.am 1.1%

Consumers say they are still most likely to buy a traditional tartar-control or cavity-fighting toothpaste. But more than one in 10 say they prefer a baking soda paste, almost one in 12 choose a baking soda and peroxide formula and one in 20 choose a tooth-whitening paste.

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