IT'S ACADEMIC

A veritable who's who of brand marketers is tapping into the expanding market of college students with the intent of setting up lifelong relationships.Sampling is emerging as their key promotional tool to build brand awareness and create loyalty among college students as they embark on their lives as independent shoppers, apart from mom and dad.Among those brands to be found in sampling packages offered

A veritable who's who of brand marketers is tapping into the expanding market of college students with the intent of setting up lifelong relationships.

Sampling is emerging as their key promotional tool to build brand awareness and create loyalty among college students as they embark on their lives as independent shoppers, apart from mom and dad.

Among those brands to be found in sampling packages offered to college students free or at a special low price are such household na

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