IT'S BACK

We've just passed through a period when there was some dimming of the spotlight shining on the Efficient Consumer Response program.That happened, I guess, because a taxing plethora of general information about ECR developed in recent months as a few too many speeches and programs aimed at defining the project were offered at a time when the industry was really seeking to discover how to get started.That

We've just passed through a period when there was some dimming of the spotlight shining on the Efficient Consumer Response program.

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